High Country Auction is a three generation, family owned and operated professional auction company founded in 1954 by Bill and Babe Williams. Since 1989 Roger and Dustin Williams have been at the helm of the company taking it to the next level. The Father and Son team are both accomplished auctioneers with over 30 yrs of experience. Their chant is easy to listen too with added humor to keep the whole audience entertained.
For some people attending an auction sale for the first time can be very intimidating experience. People milling around evaluating potential purchases or just looking to see what their neighbor had accumulated. When the bid calling chant begins, are you the type of bidder that has your strategy completely planned out or are you the person that others refer to as someone who gets carried away with the moment when bidding begins. Everyone has a different bidding style. Do you start the bidding and continue fast and aggressively to show determination and to deter competition or wait until near the end and then jump in to dishearten any remaining bidders. Some buyers wait until the very end and win with only 1 bid. Do you bid slowly to give your opponent time to think about how much he is paying or enter the ring quickly and decisively at the end with a couple of fast bids. Auctioneers certainly appreciate the bidders who step forward and quickly get things moving. Next where do you stand? Many people sit in front of the merchandise in good view of the auctioneers and other bidders to show enthusiasm and to discourage neighbors from bidding against them. Or do you stay in the crowd out of view and bid through a ring person to stay anonymous until the end, so no one knows who is buying. Who do you watch while bidding, the auctioneers to make sure he doesn’t miss your bid or you can watch your opponent to psyche him out. Most people seem to use a combination of these strategies depending on what suits them and how much they want a particular item but everybody agrees one strategy, if the price is too high don’t bid at all! The other thing that we learned talking to people about auctions was that part of their attraction is that they enjoy the challenge of competing for that elusive bargain. That combined with the auctioneers humor brings entertainment of watching the day’s auction. The fear of scratching your nose and busying a submarine really won’t happen. In fact if you raise your hand and the auctioneer does not see you, holler out and let him know you want to bid! Furthermore at anytime feel free to stop the auctioneer if you don't understand what is being sold.
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